Sell Wine

Better than Auction,

we can prove it.

Benchmark Wine Group is the #1 back-vintage wine retailer in the United States. No one is better at valuing your collection in today’s wine market and efficiently marketing a cellar to the largest possible audience for collectible wines.

Appraise My Cellar

Real-World Data, Not Just an Estimate

Through our partnership with The Wine Market Journal, we have access to unparalleled wine market data which allows Benchmark to show you exactly what our competitors can offer, and why Benchmark is the best option.

High Estimates are never guaranteed and rarely achieved but often trap collectors with unrealistic expectations. Through our partnership with The Wine Market Journal, Benchmark can provide actual hammer values of your wines in recent auctions and show why we pay more, faster.

We Maximize The Value Of Your Collection In Today’s Market

Using the best wine market data available, Benchmark can price your consignment for maximum return in today’s market conditions; charging a smaller commission for swiftly selling wines and netting the consignor a guaranteed higher price than the auction average.

The Benchmark Wine Selling Process

Make a List


Create a list of all of the wine you are interested in selling for our team to do a thorough appraisal.

Submit for Appraisal


Send in your cellar by email for our acquisition professionals to review and respond in 2-3 business days.

Pack & Ship


Once your collection has arrived, our cellar team will inspect each bottle by hand, making a final quote for payment.

Faster to Market, Faster to Pay

A Benchmark Cellar Team can be on your doorstep within 24 hours of contract completion, ready to catalog and pack your collection. We can take your cellar to market in just days; no waiting for weeks or months until the next auction while you watch the wine market change on a daily basis. Savvy consignors can take advantage of fleeting market conditions and have a check in hand before the next available auction.

Cellar Appraisal

Submit your collection for a complimentary appraisal today!

Appraise My Cellar

We Reach the Largest Audience for Collectible Wines

Auctions give only one moment to sell your wines, limiting their audience to a single group of bidders with a fixed sell date. Benchmark takes your collection to market at a premium price and finds the right buyer on their timetable; adding value to your wines with convenience, a Provenance Guarantee and world-class customer service. Exposing your collection to a larger number of potential buyers who can browse at their convenience will result in a higher return on your investment.

Flexible Terms and
Personalized Logistics

Each collector has a different reason for selling their wine, which is why we offer flexible payment terms and marketing plans for your collection. Our acquisitions professionals will work with you to reach a personalized agreement that makes sense for your collection. Benchmark also handles all door-to-door logistics, transportation scheduling, and for larger collections, on-site inventory. Regional representatives are available to personally meet with you, discuss options, and make recommendations based on your needs.

Submit Your Collection for a Complimentary Appraisal

For more information or to submit your collection for a quote, call our Acquisitions Team at 707.255.3500, or e-mail an inventory list to Read more about the process and download tools to help you catalog your cellar.

Benchmark Wine Group

445 Devlin Road
Napa, CA 94558

Phone: 707.255.3500
Fax: 707.255.3503
SMS: 707.200.4049


Monday-Friday 8:30am-4:30pm
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Included in Wine Enthusiast's 50 Best Wine Retailers in America